Have you improved your product offering recently? Here are a few basic questions to consider about your business:
– Has the recession changed attitudes toward your product or created new needs for your company’s products?
– Has the “green” movement created a product improvement opportunity for your products?
– Has the demographic profile of your buyers changed over the past 3 – 5 years, calling for a modification to your product or service?
– Have you brought a meaningful improvement to your products or services in the past 3 years? Product improvements, even modest ones, provide you with an opportunity to speak to your customers.
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