Outsourcing Innovation: When is the right time to get outside help?

As budgets tighten, businesses are outsourcing research and development and the creation of new products as a way to slash costs, speed development time and tap into top talent outside the company.

Professors from North Carolina State University and Michigan State University studied the sourcing habits and innovative performance of 359 companies based in the U.S. and reviewed existing research on outsourced innovation.  As a result, they identified 4 situations where innovation should be outsourced.

With budgets tight, more companies are hiring third parties to come up with new ideas – WSJ.com.


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