An Excellent article by Adam Kleinberg, which highlights the following:
- Savvy marketers are recognizing the impact of mass collaboration and constant connectivity
- The broader trends of globalization and corporate distrust are reshaping how consumers interact with brands
- The global sense of urgency to fix the world’s problems goes well beyond the green movement.
To build upon this, I’d also add that depending on your industry, and whether your business is B2B versus B2C, the order of importance of these 5 megatrends will vary. For example, the corporate distrust and “green” elements are much more important for consumer packaged goods companies than mass collaboration. B2B, on the other hand should be more sensitive to the impact of mass collaboration and constant connectivity.
Are there other megatrends that should be considered?