Anyone Using Twitter to Enhance Innovation or NPD?


Can This Make Your Business Money?

Has anyone figured out how to use Twitter to develop new product more efficiently/effectively or for general innovation purposes?

There are some good examples out there of retail businesses, such as in the attached article, monetizing Twitter.  In one example, a company made a coupon available on Twitter which a user could simply show on their PDA/mobile phone to redeem; another is where a bakery would Tweet its contact list when fresh bakery items were coming out of the oven (yum). Using Twitter to Find Customers — Twitter — TweetDeck — monitter.


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